我的故事:一个行业入门者的学习方法,我这里应该是最好的答案

有了几次面试的经验,我基本清楚自己问题出在哪里!的确有好几家公司,认可我的写作水平,不录用我的根本原因,是我根本没有掌握广告文案的基本写作手法。 我终于明白,广告文案的写作,是有一…

有了几次面试的经验,我基本清楚自己问题出在哪里!的确有好几家公司,认可我的写作水平,不录用我的根本原因,是我根本没有掌握广告文案的基本写作手法。

我终于明白,广告文案的写作,是有一些基本格式,比如一个电视广告,不仅是创意,好需要安排每一个镜头,甚至要考虑每一个镜头多少秒,一个30秒的广告,主镜头基本不能超过10个镜头,否则再好的创意,也可能没办法执行。

我的故事:一个行业入门者的学习方法,我这里应该是最好的答案

电视分镜头脚本,要遵从这些基本的格式。但曾经我对此一无所知

我记得自己在自学写作的时候,也花了很多时间,自学过《文学的基本原理》的大学课程。想来广告文案也如此,任何一门学科,总有一些基本的东西要掌握。

我的故事:一个行业入门者的学习方法,我这里应该是最好的答案

八十年代出版的这本书,算是我文学创作的启蒙教材

趁工厂再次放假,阿珠专门陪我跑了一趟新华书店,果然我找到一本广告文案写作教材,这里面几乎列出了所有很多广告文案写作的格式。

我的故事:一个行业入门者的学习方法,我这里应该是最好的答案

这种基础的教材,的确蛮适合入门的人

现在看来这本书非常基础,但对于当时的我而言,我倒觉得帮助特别大。根据书本提供的格式:我假想一些商品,来进行模拟创作。我发觉这种模拟学习的方法非常有效,花费了一个月,我基本可以掌握所有广告文案创作格式的写作。

这之后,我又到书店购买了《企划文案写作》《广告学原理》《现代广告运作》等等书籍,算是非常系统的进行了学习。

我的故事:一个行业入门者的学习方法,我这里应该是最好的答案

至今我保留了很多当年学习的一些教材,不是因为阅读,而是需要缅怀

这里也晒一个心得:我发觉一本书,如果你看一遍,大致的内容你基本可以掌握,看10遍,你可能能够记忆所有的内容,但如果你看50遍,甚至100遍,你会发觉这些书,几乎就跟你自己写的一般,可以随口道来。

我的故事:一个行业入门者的学习方法,我这里应该是最好的答案

现在就算是一场二小时的演讲,我可以完全脱稿,和当年的学习应该有很大关系

这一段的学习过程,为我后期作策划的同时,也兼讲师,打下非常坚实的基础!

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