播客|游学成功走俏旅游市场,“旅游+教育”前景不可估量

播客报道: 近年来,人们开始对旅行的需求日益改变,年轻人的旅行需求,已由过去的跟团游、自助游,发展成为要求个性化的旅行,边旅行、边成长,游学热已经成为新潮流。其实,游学热的兴起,是…

播客报道:

近年来,人们开始对旅行的需求日益改变,年轻人的旅行需求,已由过去的跟团游、自助游,发展成为要求个性化的旅行,边旅行、边成长,游学热已经成为新潮流。其实,游学热的兴起,是社会发展的必然结果。伴随着改革开放,中国经济社会不断发展,国民的收入不断增加,父母对子女教育的不断重视,游学成为一项广为接受和认可的教育模式,不仅国内的游学市场日益蓬勃,境外的也迅速火爆起来。

播客|游学成功走俏旅游市场,“旅游+教育”前景不可估量

近日,便有机构预测,未来十年内,境外游学市场规模将达到750亿元,而境内游学市场规模将达700亿元。这样看来,游学市场的潜力还是非常大的,但是现在的游学市场只是针对青少年为主的,年轻人,家庭,甚至老年人的游学市场还待开发。

播客|游学成功走俏旅游市场,“旅游+教育”前景不可估量

2013年,国家便有提出“研学旅行”。2014年,在国务院发出的《关于促进旅游业改革发展的若干意见》中,便明确“研学旅行”要纳入中小学生日常教育范畴。边学习边旅游成长便慢慢成为人们另一种生活方式,大力促进了“旅游+教育”模式的发展。

其实,在2013年,携程旅游便开始入局游学市场,目前游学产品已覆盖各个年龄段。2016年1月,同程旅游宣布与TTFS国际教育集团达成战略合作,同时成立全球游学项目,进军游学市场。战略合作达成后,TTFS国际教育集团将向同程旅游用户提供美国和加拿大的游学产品,同时双方还将共同探索游学、留学服务与旅游产品相结合的创新业务模式。同程旅游相关负责人指出,近几年游学市场呈现快速发展阶段,每年游学的人数和费用都在持续上涨,游学群体也从大学和中学逐步向小学扩展。

我们可以看到旅游市场上,游学产品越来越多样化。业内人士介绍,游学行业主要包括校外教育、教育旅游、社会实践、营地教育、研学修学旅行等领域,是教育与旅游结合的朝阳产业。然而,更值得关注的是,旅行社在游学市场上所占的份额还是比较低的。其实是因为旅行社所拥有的旅游资源在游学市场上一时还无法形成优势,因为游学产品的核心是教育资源,而不是旅游资源,游学机构在教育上累积的优势是旅行社一时难以超越的。

播客|游学成功走俏旅游市场,“旅游+教育”前景不可估量

值得一提的是,旅游企业和教育机构的合作也越发紧密。众信旅游、凯撒旅游、中青旅遨游网等大型旅行社纷纷签约专业教育机构,进一步探索“教育+游学”发展新模式。

总的看来,组织游学的机构在不断提高自身的专业度、标准化,不断努力开发出不同层次的游学产品。那么随着游学环境、游学市场、游学产品的持续完善升级,相信2017年及未来几年“旅游+教育”市场将拥有更加广阔的前景。

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